77cb started with a simple question: why should Pakistani players have to deal with platforms built for other markets, using currencies they do not use and payment methods that barely work locally? We built something better — a gaming and betting platform designed from the ground up around the realities of playing in Pakistan.
A platform built for Pakistan, not adapted for it
77cb is an online gaming and sports betting platform focused entirely on Pakistan players. We cover sports betting with a strong emphasis on cricket — Pakistan Super League fixtures, T20 internationals, domestic matches and global tournaments — alongside a full casino game library that includes slots, live dealer tables, fish games, bingo and more.
The platform runs in PKR throughout. There are no currency conversions, no USD amounts that need mental arithmetic, no exchange-rate surprises when you withdraw. Your balance is in Pakistani Rupees, your deposits go in as Pakistani Rupees and your winnings come back as Pakistani Rupees. That sounds like it should be standard, but for players who have used international platforms, the difference is noticeable immediately.
Payments are handled through the channels Pakistan players actually use — JazzCash, Easypaisa, Raast, bank transfers and debit cards. The integrations are direct and native, not workarounds. You do not need a credit card from a foreign bank or a crypto wallet to fund your account. If you have a JazzCash account, you are ready to deposit in under a minute.
We are also a mobile-first platform. The majority of our players use Android phones on 4G connections, and the 77cb app and website are both built with that in mind. Load times, interface design, game performance and payment flows are all optimised for the devices and network conditions that are actually common across Pakistan — not just for fibre-connected desktop users.
Every transaction, balance display and payout is in Pakistani Rupees. No hidden conversions, no foreign exchange fees eating into your winnings.
The 77cb app and mobile website are built for the devices Pakistan players actually use — mid-range Android phones on 4G, not just flagship handsets on fast Wi-Fi.
PSL, T20 internationals, domestic fixtures and global tournaments — cricket betting is core to what we do, not an afterthought on a generic sports page.
We do not make promises we cannot keep. Our terms are clear, our payment timelines are honest and our responsible gaming tools are built to actually be used.
Six reasons Pakistan players keep coming back
Betting markets built around the matches Pakistan fans actually watch. PSL season gets full coverage with pre-match odds and live in-play betting so you can react as the game unfolds. T20 internationals and domestic cricket are covered year-round, not just when a marquee tournament is on.
JazzCash, Easypaisa, Raast and direct bank transfer are all supported natively. Deposits are processed quickly and withdrawals go back through the same channels. You keep your money in PKR throughout — no conversion overhead, no foreign transfer delays.
Over 500 games available across slots, live casino tables, fish shooting games, bingo and table games. The library is organised so you can find what you are looking for quickly — whether that is a specific slot title, a live baccarat table or the fish game lobby.
Every wager earns points that contribute to your VIP tier. Higher tiers unlock cashback on losses, faster withdrawal processing, dedicated account support and exclusive bonus offers. The programme is transparent — you can always see your current tier, your points balance and what the next level unlocks.
A proper Android and iOS app — not a browser shortcut dressed up as an app. Faster loading, push notifications for match starts and bonus alerts, biometric login and optimised game performance. The app uses the same account and balance as the website with no separation between the two.
Customer support that understands Pakistan-specific questions — local payment issues, PKR transaction queries, JazzCash and Easypaisa troubleshooting. Available around the clock via live chat and other channels, staffed by people familiar with the local context rather than generic global helpdesk scripts.
The thinking behind the platform
77cb did not come out of a boardroom decision to enter the Pakistan market as a revenue opportunity. It came from frustration — the same frustration that Pakistan players have felt for years when using platforms designed for European or Southeast Asian markets and then loosely adapted for local use.
The problems were consistent: deposits in USD, payment gateways that rejected Pakistani bank cards, customer support that had no idea how JazzCash worked, cricket odds that were thin or delayed compared to what you could get on platforms built around the sport, and interfaces that loaded slowly on the mobile data speeds common across Pakistan.
The approach we took was to build the payment layer first, then the game library, then the betting markets — in that order, because without a payment experience that works reliably for Pakistan users, nothing else matters. Getting JazzCash and Easypaisa working properly as first-class payment options, not bolted-on afterthoughts, took significant time and direct integration work. We think that effort shows in how the cashier actually functions for our players today.
The decision to build PKR-native from the ground up. Direct integrations with JazzCash and Easypaisa were the first technical milestone — everything else was built on top of that foundation.
Sports betting launched with a focus on Pakistan cricket — domestic matches, T20 internationals and PSL. Pre-match and live in-play markets were both included from the start, not added as a later phase.
Slots, fish games, bingo and live casino tables were added to give players a full gaming destination rather than just a sportsbook. The library has grown steadily with new titles added regularly.
Recognising that the majority of Pakistan players are on mobile, dedicated Android and iOS apps were built — not progressive web apps but proper native builds with push notifications and biometric login.
The tiered VIP programme launched to reward consistent players with cashback, faster withdrawals and exclusive offers. Platform improvements continue based on player feedback from Pakistan users specifically.
Different roles, one shared focus
Responsible for how the platform looks and feels — interface design, mobile layouts and the flow between game lobby, betting markets and account management.
Handles the backend infrastructure, game integrations, payment gateway connections and the Android and iOS apps. Performance on mid-range phones on 4G is a standing engineering requirement.
Sets odds and manages betting markets across cricket, football and esports. PSL season is a particularly busy time — full coverage of every fixture with live in-play markets throughout.
Available around the clock to handle payment queries, account questions and game issues. Familiar with the local context — JazzCash errors, Easypaisa delays and PKR withdrawal questions are handled directly, not escalated to a generic global queue.
No workarounds — just the channels you already use
One of the most consistent pain points for Pakistan players on international platforms has been payments. Cards getting declined, deposit minimums set in USD, withdrawal timelines measured in weeks rather than days — these are problems that come from platforms treating Pakistan as a secondary market.
At 77cb, the payment infrastructure was built specifically for how money actually moves in Pakistan. JazzCash and Easypaisa are not late additions — they were integrated before the platform went live, because a platform that cannot accept a JazzCash deposit is not actually built for Pakistan players. Raast is supported for bank-to-bank transfers using the State Bank of Pakistan's real-time settlement system. Standard bank transfers and debit cards issued by Pakistan banks work without the card rejection issues that international platforms often have.
Deposits are credited quickly and withdrawals are processed with realistic timelines that we communicate clearly. VIP members get prioritised withdrawal processing as one of the concrete benefits of the programme — not just cosmetic perks but faster access to your own money.
Gaming should stay enjoyable — tools to keep it that way
We take responsible gaming seriously as a practical matter, not just a policy checkbox. The platform includes tools that let you manage how you play — deposit limits, session time reminders and self-exclusion options are available in your account settings and are designed to actually be found and used, not buried in a terms page.
Our general guidance is straightforward: set a budget before you start, stick to it, and treat gaming as entertainment rather than income. The outcomes of casino games are determined by random number generation and the odds in sports betting reflect probabilities, not guarantees. If you find that gaming is affecting your finances, your mood or your daily life, the responsible thing to do is to take a break — and the tools to do that are in your account.
77cb is for adults aged 18 and above only. Age verification is part of the account process and we do not knowingly permit underage users on the platform.
Register a free account today, deposit in PKR via JazzCash or Easypaisa and explore over 500 games and live cricket betting — all from your phone.
18+ only. Please play responsibly and within your budget.