At 77cb we take your privacy seriously. This policy explains exactly what information we collect when you use our platform, how we use it, how your PKR payment details and account data are kept secure, and what rights you have as a player.
Six key principles behind 77cb's approach to your privacy
We only collect information that is genuinely needed to operate your account, process PKR transactions and provide support. We do not collect data for the sake of it and do not sell your personal information to anyone.
All financial data — including JazzCash, Easypaisa and bank transfer details — is handled over encrypted connections. Payment credentials are never stored in plain text and are processed through secure payment channels only.
Documents you submit for identity verification — such as your CNIC or proof of address — are stored with restricted access. Only the team members directly involved in account verification can access these documents.
We use cookies to keep your session active, remember your preferences and understand how the platform is being used so we can improve it. We do not use tracking cookies to follow you across third-party websites.
You can request a copy of the data we hold about you, ask for corrections, or request deletion of your account and associated data. These requests are handled by our support team — no complicated process required.
Marketing communications are only sent to players who have opted in. You can unsubscribe at any time from within your account settings. We do not share your contact details with third-party marketers.
This Privacy Policy describes how 77cb (referred to as "we", "us" or "the platform") collects, uses, stores and protects the personal information of players who register and use our gaming and sports betting services at 77cb.vu and through our Android and iOS apps.
We understand that privacy matters to our players, particularly when it comes to financial transactions and account security. Our approach is to be straightforward about what data we need, why we need it and how we look after it — without burying important details in impenetrable legal language.
By registering an account with 77cb you confirm that you have read and understood this Privacy Policy. This policy should be read alongside our Terms and Conditions and our Responsible Gaming policy.
Plain summary: We collect what we need to run your account and process PKR payments. We do not sell your data. You can ask us to show you, correct, or delete your data at any time by contacting support.
The information we collect falls into three broad categories: information you give us directly, information generated by your use of the platform, and technical information collected automatically.
| Category | Examples | When Collected |
|---|---|---|
| Account Information | Name, email address, username, date of birth, password (hashed) | At registration |
| Identity Verification | CNIC copy, proof of address, selfie with document | When KYC is triggered |
| Payment Data | JazzCash/Easypaisa number, bank account details, transaction history in PKR | On deposit or withdrawal |
| Gaming Activity | Bets placed, games played, session durations, win/loss history | Continuously during platform use |
| Device & Technical | IP address, device type, browser, operating system, app version | On each session |
| Communications | Support chat transcripts, emails sent to and from you | When you contact us |
| Preferences | Language settings, notification opt-ins, responsible gaming limits set | When you update your account |
We do not collect sensitive personal data such as biometric information beyond what is required for document verification, and we do not collect data about your religious beliefs, political opinions or health status.
Every piece of data we hold serves a specific purpose. The main uses are:
We do not use your data for automated decision-making that produces legal or similarly significant effects without human review. If your account is flagged by an automated system — for example for unusual betting patterns — a member of our team will review the flag before any action is taken.
Because 77cb processes real-money transactions in PKR, payment security is a top priority. Here is specifically how we handle your financial data:
If you ever notice a transaction in your account history that you do not recognise, contact support immediately. We take unauthorised transaction reports seriously and will investigate promptly.
We do not sell your personal data to third parties. We share data only in the following limited circumstances:
In all cases where data is shared with third parties, we require contractual commitments that the data will be handled securely and used only for the specified purpose.
77cb uses cookies and similar technologies on its website and app. Cookies are small files stored on your device that help the platform function correctly and allow us to understand how it is being used.
We do not use third-party advertising cookies or tracking pixels that follow you across other websites. You can manage cookie preferences in your browser settings, though disabling certain cookies may affect platform functionality.
We retain your personal data for as long as your account is active and for a period afterwards as required for legitimate purposes including fraud prevention, dispute resolution and compliance with applicable obligations.
We have put in place technical and organisational measures to protect your data against unauthorised access, loss or disclosure. These include:
While we take security seriously and implement industry-standard protections, no system is completely immune to risk. In the event of a data breach that poses a risk to players, we will notify affected account holders as promptly as possible and take immediate steps to contain and address the incident.
As a 77cb player, you have the following rights regarding your personal data:
To exercise any of these rights, contact our support team via live chat on the platform or email us at the address in the contact section below. We will respond within a reasonable period. Identity verification may be required before we can fulfil a data access or deletion request, to make sure we are speaking with the actual account holder.
77cb is strictly an adult platform. We do not knowingly collect or process personal data belonging to anyone under the age of 18. Registration requires confirmation of age and identity verification checks are in place to enforce this.
If we discover that an account has been created by someone under 18, the account will be closed immediately, any balances will be returned to the payment method used for deposits, and all associated data will be deleted. If you believe a minor may have registered using your details, contact support immediately so we can investigate and act.
We may update this Privacy Policy from time to time to reflect changes in how we operate, changes in applicable obligations or improvements to our data practices. When changes are made, the updated policy will be published on this page with a revised "Last Updated" date at the top.
For significant changes — particularly those that affect how your data is used or shared — we will notify registered players via email or through a notice displayed after login. We recommend reviewing this page periodically so you are always aware of how your data is being handled.
Continued use of the platform after a policy update is published constitutes acceptance of the revised terms.
If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how your information is being handled, you can reach the 77cb team in the following ways:
When submitting a data-related request by email, please include your registered username and a clear description of your request so we can locate your account and respond efficiently. We aim to acknowledge all formal requests within two business days.
Your data stays yours. Create a free account today, deposit in PKR via JazzCash or Easypaisa and enjoy cricket betting, casino games and more on a platform that takes your privacy seriously.
18+ only. Please play responsibly and within your means.